Released on: March 7, 2008, 6:00 am

Press Release Author: Inside Out Beauty Ltd

Industry: Food & Beverage

Press Release Summary: Inside Out Beauty Ltd, creators of sip the original skin
drink, announce the launch of Sipdrink.com. The site details the skin health and
beauty benefits of the naturally flavoured beauty drink, showcases media coverage
and retail outlets.

Press Release Body: The creators of the pioneering natural flavoured beauty drink
sip, have launched a new website with a fashion and beauty editorial edge.

sipdrink.com is as original as sip the drink in its conception: it is presented in a
fast-paced, reportage style that reflects the brand's image and origins.

sip: the original skin drink was developed by Kate Cazenove and Kate Shapland, who
both have media backgrounds. Shapland is a weekly beauty columnist for the
Telegraph; Cazenove was a co-founder of Caspian Publishing. They wanted to develop
a delicious drink for women like themselves which offered more taste - but the same
purity - as water and more: sip is rich in skin-friendly antioxidants.

Designed by Creacom Design in conjunction with London based digital marketing
agency, Maven Metrics, sipdrink.com showcases the editorial coverage sip has had in
magazines like Grazia, The Daily Mail and The Grocer along with the product's main
retail outlets. It also gives visitors detailed information about instore sampling
and seeding opportunities.

sipdrink.com explains why good hydration is integral to skin health and wellbeing in
an adult tone of voice that sets it apart from the dumbed-down talk that tends to go
hand-in-hand with functional drinks. 'We wanted to develop our own credible voice
for sip', explains Shapland. 'Our target market's understanding of what is good for
their skin and health is as refined as their taste and they expect an authoritative
explanation as to why sip and its ingredients are beneficial'.

The sip blog, 'gos-sip' written by Shapland, highlights events sip has been involved
in - from London Fashion Week to designer parties - giving visitors exclusive
insight into these events with backstage footage and quotes from celebrity fans in a
highly visual format that mirrors magazine pages. There are plans to build content
with impartial input from the top journalists on beauty and wellbeing.

Sip will also be proactively marketed online to increase brand awareness on social
media sites using sip-branded video and audio content.
Ends.


Web Site: http://www.sipdrink.com

Contact Details: Inside Out Beauty Ltd
The Diary House
Roxby Place
London
SW6 1RU
U.K.
Tel: 0870 800 5271
Email: info@sipdrink.com